PenTex Energy

I worked on a full rebrand of a North Texas energy co-op (formerly Cooke County Electrical Cooperative Association) to help modernize their image and highlight their long-standing reputation for reliability while setting them up for future growth. I coined the name “PenTex” (combination of ‘Penta’—latin for five, and ‘Tex’—for Texas) to represent the five rural North Texas counties they serve. This rebrand gave the co-op a fresh start with a strong, confident identity. I handled the design side—from the new logo and print materials to truck wraps and a full website redesign, making sure everything felt cohesive, trustworthy and forward-facing.