Client: United States Football League Year: 2021 Team: Joe Bosack, Fraser Davidson & Dan Simon

Joe Bosack brought me on to help with the reboot of the United States Football League, where the goal was to bring back the classic team names from the original 1980s league and give them a fresh, modern look. Working with Joe, Fraser Davidson and Dan Simon—we designed logos, helmets, and uniforms for all eight teams, blending nostalgic elements from the originals with updated design sensibilities that would connect with today’s fans. It was a fun mix of history and new energy—reviving a piece of football culture with a modern twist. A dream project!