Sierra Nevada
Agency: Haygarth US Years: 2023 - Present Creative Director: Jordan Hoyt Photographers: Peden + Munk Copywriter: Noah Bailey
Brand Campaign
In 2025, Sierra Nevada Brewing Co. launched “Taste What Matters,” a multi-channel campaign celebrating the craft and authenticity behind the beer. I designed the logotype, built the color palette, and created patterns that tied the visuals together. The goal was to keep the brand’s family-owned heritage intact while giving it a modern, energetic refresh.
Rolled out across print, digital, and social, the campaign kept a consistent tone everywhere — earthy, bold, and distinctly Sierra Nevada. With crafted type, vibrant color, and authentic photography, it gave the brand a fresh voice that still felt true to its roots.
Can & Packaging Design
Here’s a few of my favorite beer can and packaging designs I did for Sierra Nevada, exploring fresh looks for limited and seasonal releases. It was a great chance to push the brand’s creative boundaries — experimenting with illustration styles, bold colors, and new ways to show Sierra Nevada’s adventurous spirit. Each concept struck a balance between heritage and modern edge, and the client loved the craft and exploration behind every round.
